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The most popular cities for families with young kids

Researchers at Haven Life identified the most popular cities for young families. Well-educated areas with high income and low unemployment are a top choice.

There are 5 million married-couple households in the United States with children under the age of six, accounting for about 4.3 percent of all households in the country. This percentage has remained fairly consistent in recent years, with little fluctuation between 2005 and present, according to data from the U.S. Census Bureau. What has changed is that millennials are now the ones starting families.

According to the Pew Research Center, nearly half of all millennial women were mothers by 2016. Even though millennials have waited longer than previous generations to have kids, they accounted for 82 percent of births that same year.

With so many millennials starting families, they’re often faced with important considerations for their future: job security, safety, education for their children, and more. Where they choose to live has a major impact on all these factors.

To better understand where families with young children are most heavily concentrated, researchers at Haven Life, an online life insurance agency, analyzed data from the U.S. Census Bureau. Its researchers identified the 15 metropolitan areas with the highest share of married-couple families with children under age six, along with a collection of different factors to help determine what makes these cities more appealing for parents.

While this study isn’t restricted to millennial families, the overwhelming majority of families with children in this age cohort are millennial. Here’s what they found.

where should young families live

Takeaways

  • Across the country’s largest metropolitan areas, the proportion of households that are married-couple households with children under age six ranges from a low of 1.6 percent in Punta Gorda, FL to a high of 10.2 percent in Provo-Orem, UT.
  • Married-couple families with young children are more likely to be found in cities where residents have a higher degree of education, as measured by the percentage of the population with at least a bachelor’s degree.
  • These families are usually found in cities with lower unemployment rates and higher household incomes

The following 15 metropolitan areas have the largest proportions of married-couple households with young children.

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15. Fayetteville, NC Metro Area

  • Married-couple households with children under 6 years: 5.8%
  • Bachelor’s degree or higher: 23.2%
  • 2016 Unemployment rate: 11.4%
  • Median household income: $44,532
  • Median home value: $212,900

The seat of Cumberland County and the site of Fort Bragg, Fayetteville has one of the largest shares of young families of any city in the U.S. However, unemployment is high and educational attainment is low, with less than a quarter of the population having earned their bachelor’s degree.

14. Des Moines-West Des Moines, IA Metro Area

  • Married-couple households with children under 6 years: 5.8%
  • Bachelor’s degree or higher: 35.9%
  • 2016 Unemployment rate: 4.8%
  • Median household income: $63,534
  • Median home value: $184,300

The state capital of Iowa features both affordable real estate and decent job prospects. Its proximity to presidential politics also makes it a great location for the civic-minded (Des Moines is the site of the first caucuses during the primaries in an election year).

13. Colorado Springs, CO Metro Area

  • Married-couple households with children under 6 years: 5.9%
  • Bachelor’s degree or higher: 36.4%
  • 2016 Unemployment rate: 7.4%
  • Median household income: $60,335
  • Median home value: $280,900

Colorado Springs is one of the world’s athletic hubs, serving as home base for both the United States Olympic Committee and Olympic Training Center. While notable for its access to the outdoors, the cost of living is significantly higher than some other options on this list, but income is also higher and the unemployment rate is close to the national average.

12. Greeley, CO Metro Area

  • Married-couple households with children under 6 years: 5.9%
  • Bachelor’s degree or higher: 26.8%
  • 2016 Unemployment rate: 6.0%
  • Median household income: $62,820
  • Median home value: $315,400

Greeley’s housing is pricier and its educational attainment lower than some other options on this list. However, it sits just under fifty miles from Denver and is close to the mountains, making it a great choice for families that enjoy weekend getaways.

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11. Idaho Falls, ID Metro Area

  • Married-couple households with children under 6 years: 5.9%
  • Bachelor’s degree or higher: 26.2%
  • 2016 Unemployment rate: 4.8%
  • Median household income: $52,939
  • Median home value: $193,500

Idaho Falls has one of the lowest unemployment rates on this list, sitting well below the national average. Combined with relatively inexpensive housing, it’s a fine option for families on a budget.

10. Raleigh, NC Metro Area

  • Married-couple households with children under 6 years: 6.0%
  • Bachelor’s degree or higher: 44.3%
  • 2016 Unemployment rate: 6.0%
  • Median household income: $65,834
  • Median home value: $256,100

The North Carolina state capital is home to numerous research centers, alongside its sister cities of Chapel Hill and Durham, making it an attractive option for parents in STEM fields and academia.

9. Columbia, MO Metro Area

  • Married-couple households with children under 6 years: 6.2%
  • Bachelor’s degree or higher: 46.8%
  • 2016 Unemployment rate: 4.6%
  • Median household income: $50,813
  • Median home value: $177,600

Columbia has a lot to offer: low unemployment, affordable housing, and strong educational attainment, thanks in part to the University of Missouri.

8. Fargo, ND-MN Metro Area

  • Married-couple households with children under 6 years: 6.3%
  • Bachelor’s degree or higher: 36.2%
  • 2016 Unemployment rate: 3.0%
  • Median household income: $55,941
  • Median home value: $212,900

Fargo comes in as the northernmost cities on the list. Affordable housing and a low unemployment rate mean that many families will find themselves comfortable here, provided that they’re prepared for frigid winters.

7. Salt Lake City, UT Metro Area

  • Married-couple households with children under 6 years: 6.4%
  • Bachelor’s degree or higher: 32.2%
  • 2016 Unemployment rate: 5.2%
  • Median household income: $64,564
  • Median home value: $340,800

While Salt Lake City’s housing prices can be steep for families on a budget, its location near various parks, mountains, and nature preserves make it worth the price of admission for many families. Additionally, median household income is well above the national median.

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6. Killeen-Temple, TX Metro Area

  • Married-couple households with children under 6 years: 6.4%
  • Bachelor’s degree or higher: 21.6%
  • 2016 Unemployment rate: 8.8%
  • Median household income: $51,169
  • Median home value: $130,300

Home to Fort Hood, Killeen’s economy is tied inextricably to its military presence. While high unemployment and its remote location will turn off some parents, its low property values make it a good option for families looking to keep costs down.

5. San Jose-Sunnyvale-Santa Clara, CA Metro Area

  • Married-couple households with children under 6 years: 7.2%
  • Bachelor’s degree or higher: 48.3%
  • 2016 Unemployment rate: 6.7%
  • Median household income: $100,469
  • Median home value: $1,292,600

Located in the heart of Silicon Valley, San Jose is a landing pad for many young parents in tech. However, it is also by far the most expensive location on the list, making home ownership impossible for many young families moving to the city even with their high incomes.

4. Ogden-Clearfield, UT Metro Area

  • Married-couple households with children under 6 years: 7.4%
  • Bachelor’s degree or higher: 29.5%
  • 2016 Unemployment rate: 4.5%
  • Median household income: $65,687
  • Median home value: $287,800

Nestled in Utah’s Wasatch Mountains, Ogden is situated just north of Salt Lake City. With that little extra distance comes a significant drop in the median home value, equivalent to more than $50,000.

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3. Clarksville, TN-KY Metro Area

  • Married-couple households with children under 6 years: 8.2%
  • Bachelor’s degree or higher: 22.7%
  • 2016 Unemployment rate: 8.8%
  • Median household income: $47,816
  • Median home value: $139,900

High unemployment, low incomes, and low educational attainment will understandably scare off many parents. However, Clarksville—the fifth-largest city in Tennessee—has some of the lowest home prices of any location on this list, making home ownership attainable for many families relocating to the city and its greater metropolitan area.

2. Logan, UT-ID Metro Area

  • Married-couple households with children under 6 years: 8.5%
  • Bachelor’s degree or higher: 34.4%
  • 2016 Unemployment rate: 4.5%
  • Median household income: $51,777
  • Median home value: $242,700

Logan features one of the lowest unemployment rates on this list, reasonable property values, a high percentage of families with young kids, and even Utah State University’s main campus. The city is a great choice for any family looking for the best of all worlds.

1. Provo-Orem, UT Metro Area

  • Married-couple households with children under 6 years: 10.2%
  • Bachelor’s degree or higher: 37.7%
  • 2016 Unemployment rate: 4.9%
  • Median household income: $63,994
  • Median home value: $323,300

While property values are pricier than many options on this list, above average incomes and the large percentage of families with young kids will make the Provo-Orem metropolitan area attractive to parents looking for a community of similarly-situated people. Additionally, its proximity to Salt Lake City, the Wasatch mountains, and numerous ski resorts make Provo a desirable location for families who love the outdoors.

Methodology

Only metropolitan areas with more than 65,000 residents were considered, based on the 2016 U.S. Census 5-Year Estimates. Family composition, educational attainment, income, and poverty data are taken from the 2016 American Community Survey 5-Year Estimates. Median home value data is the current Zillow Home Value Index (ZHVI) provided by Zillow Research. Metros are ordered by the percent of total households that are married-couple households with children under six years old only.

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Haven Life Insurance Agency LLC (Haven Life) conducted this research for educational/informational purposes only. Haven Life is an online life insurance agency offering term life insurance issued by Massachusetts Mutual Life Insurance Company. Haven Life does not provide tax, legal, investment, or housing/real estate advice, and the information in the study should not be relied on as such. You should consult your own tax, legal, investment, and other advisors, as appropriate, before engaging in any transaction.

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About Adam Weinberg

Adam Weinberg is the Brand Director for Haven Life, where he’s working hard to make life insurance easy. Adam is a creative problem solver who uses unique brand moments to create meaningful customer experiences.  Adam has more than a decade of diverse editorial, marketing, and branding experience, including work on several award-winning campaigns for various digital media companies.

Read more by Adam Weinberg

Our editorial policy

Haven Life is a customer-centric life insurance agency that’s backed and wholly owned by Massachusetts Mutual Life Insurance Company (MassMutual). We believe navigating decisions about life insurance, your personal finances and overall wellness can be refreshingly simple.

Our editorial policy

Haven Life is a customer centric life insurance agency that’s backed and wholly owned by Massachusetts Mutual Life Insurance Company (MassMutual). We believe navigating decisions about life insurance, your personal finances and overall wellness can be refreshingly simple.

Our content is created for educational purposes only. Haven Life does not endorse the companies, products, services or strategies discussed here, but we hope they can make your life a little less hard if they are a fit for your situation.

Haven Life is not authorized to give tax, legal or investment advice. This material is not intended to provide, and should not be relied on for tax, legal, or investment advice. Individuals are encouraged to seed advice from their own tax or legal counsel.

Our disclosures

Haven Term is a Term Life Insurance Policy (DTC and ICC17DTC in certain states, including NC) issued by Massachusetts Mutual Life Insurance Company (MassMutual), Springfield, MA 01111-0001 and offered exclusively through Haven Life Insurance Agency, LLC. In NY, Haven Term is DTC-NY 1017. In CA, Haven Term is DTC-CA 042017. Haven Term Simplified is a Simplified Issue Term Life Insurance Policy (ICC19PCM-SI 0819 in certain states, including NC) issued by the C.M. Life Insurance Company, Enfield, CT 06082. Policy and rider form numbers and features may vary by state and may not be available in all states. Our Agency license number in California is OK71922 and in Arkansas 100139527.

MassMutual is rated by A.M. Best Company as A++ (Superior; Top category of 15). The rating is as of Aril 1, 2020 and is subject to change. MassMutual has received different ratings from other rating agencies.

Haven Life Plus (Plus) is the marketing name for the Plus rider, which is included as part of the Haven Term policy and offers access to additional services and benefits at no cost or at a discount. The rider is not available in every state and is subject to change at any time. Neither Haven Life nor MassMutual are responsible for the provision of the benefits and services made accessible under the Plus Rider, which are provided by third party vendors (partners). For more information about Haven Life Plus, please visit: https://havenlife.com/plus

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